Situation: At a PR and marketing agency, I worked with startup, emerging, and enterprise technology companies. When inbound became marketing's It Girl, clients wanted content that generated demand, not just coverage.
Task: Build content strategies and programs that produced a measurable return.
Action:
Provided editorial leadership for B2B and enterprise technology clients, shaping content strategies and executive thought leadership programs.
Built editorial strategies and ran the programs that delivered them.
Led content creation for media relations, demand generation, sales support, and market education.
Wrote hundreds of articles, blog posts, case studies, e-books, and landing pages a year.
Result:
Software trial signups up 57% for a SaaS client
Website traffic up 20% and 2,000 leads for a data storage client
Content strategies and thought leadership programs that led to multiple client exits