Situation: Between 2018 and 2022, a global SaaS company’s employees went through COVID lockdowns, leadership changes, 12+ acquisitions, and growth from $150M to $400M in revenue. The workforce spanned 2,300+ people in 11+ countries on three continents.
Task: Keep a distributed, fast-changing workforce informed and connected to a unified company and its mission.
Action:
Built and executed the internal communications strategy through lockdowns, leadership shifts, M&A, and growth.
Planned internal communications for each of 12+ acquisitions in five countries.
Launched a talent yearbook of employee stories, a social campaign linking a global team to the company's mission, and employee videos for a remote workforce working.
Result: Rising employee engagement scores that earned Best Workplace awards, and positive Glassdoor reviews.