Situation: A Series B fintech had reached customers through much larger and better known channel partners. As it stepped out from behind them, it needed a name of its own with buyers and press.
Task: Raise the company’s profile quickly and convert that attention into signups.
Action:
Managed the PR agency.
Revamped the digital marketing strategy to increase conversion.
Built the LinkedIn presence through paid and organic thought leadership, influencer engagement, and employee advocacy.
Navigated crisis communications to protect the company's reputation.
Result:
PR coverage up 400% within six months
Site views up 300%
LinkedIn followers up 700%
App signups up 81%